Marketing & CRM Review
A full assessment of your CRM, email marketing, advertising and reporting.
- Prioritised recommendations
- 90-day action plan
- Walkthrough call
€750Fixed priceEnquire
The approach
A swan looks effortless on the water. All the real work happens underneath.
Good marketing is the same. The campaigns people see only work when the parts they don't see are sound: clean CRM data, a clear message, and a pipeline you can measure.
We work on that layer. We look at marketing the way a finance director would: what goes in, what comes out, and where revenue leaks in between. No jargon, no long decks. Just a clear diagnosis, then the work itself: we can hand you a plan your team can run, or own it and run it for you.
Services
From first look to full ownership
We can review what you have, fix what's broken, or run your B2B marketing month to month, from campaign planning through CRM follow-up and reporting.
Packages
All prices exclude VATCRM Migration & Setup
Move to a new CRM without losing data, deals or the automations your team relies on.
- Migration planning, data clean-up and field mapping
- Transfer of agreed contacts, companies, deals, pipelines, templates and automations
- Testing, documentation and team handover
From €3,500Quoted after reviewing your systemEnquire
Campaign Launch
One campaign for one offer, planned, built and tuned until it performs.
- Audience and messaging
- Advertising set-up on one platform
- Email sequence and landing-page copy
- Tracking checks and four weeks of optimisation
From €2,250Per campaignEnquire
Monthly partnership
Ongoing Marketing Management
Senior ownership of your marketing without hiring a department. Each month we agree a plan and priorities across campaigns, CRM, email, content and reporting.
- Monthly plan and agreed priorities
- Delivery across your chosen channels
- Monthly review and recommendations
Add-on
Paid Advertising Management
Set-up and ongoing management for one ad platform, with an agreed campaign scope. You pay ad spend directly to the platform.
- Account review, campaign structure, tracking checks and launch
- Ongoing optimisation and reporting
€900One-off set-upFrom €750/monthOngoing managementEnquire
Not ready to commit? Start here
One-Hour Advisory Call
Bring one problem. Leave with a clear way forward.
- 60-minute strategy call
- Written action plan, delivered the same day
€125–€325Enquire
Marketing Materials Review
A fast, senior look at the assets you're relying on to win business.
- Review of up to 3 assets
- Priority action list
€100–€275Enquire
How payment works
- Projects
- 50% upfront, with the balance tied to agreed milestones. Larger migrations are split into three payments.
- Monthly work
- Paid in advance. An initial three-month term, then month to month.
- Revisions
- Two rounds on copy and campaign assets. Anything beyond that is quoted separately.
- Not included
- Software, ad spend, design production and development are priced separately where needed.
Track record
Results that show up in the pipeline
LinkedIn pipeline growth
Pipeline sourced from LinkedIn tripled within 12 months.
More leads
Lead generation improved by 75% by fixing targeting, messaging and follow-up.
CRM that actually worked
In a full Microsoft Dynamics deployment, the CRM module led by Cygnet's founder was the only one that was fully functional.
To replace one
Cygnet's founder built an entire marketing function from scratch. It took three hires to replace that one role.
Results from our founder's in-house and consulting roles. Client and employer names are kept confidential.
How it works
From hatchling to first flight
Step 1
Hatch
Tell us what's not working. We'll reply within two working days with questions or a fixed quote.
Step 2
Grow
We dig into your materials, emails, CRM or funnel and find where revenue is leaking.
Step 3
Molt
Shed what isn't working. You get a prioritised plan: what to stop, what to fix first, and why.
Step 4
Fledge
Take flight. We launch, run and report on the work, or hand it to your team with full documentation.
Every engagement is remote, in English, and built around your time zone.
Who it's for
Built for B2B teams that are growing fast
A good fit
- B2B SaaS companies whose marketing is busy but pipeline isn't moving
- Growing tech businesses with a CRM nobody fully trusts
- Founders and scaling teams who need marketing owned, without hiring a full department
- Teams moving to a new CRM who can't afford to lose data or deals
Probably not the right fit
- Consumer brands selling direct to the public
- Teams looking for high-volume content production
- Projects that need to be finished by tomorrow
About Cygnet
Senior experience, without the agency.
Cygnet was founded on more than 15 years of B2B marketing experience and one simple belief. Most marketing problems are really revenue problems: a message that doesn't land, a pipeline nobody can measure, or a CRM that nobody trusts.
Our founder has built a marketing function from scratch, grown pipeline, and implemented CRM systems that actually work. Today Cygnet brings that experience to B2B SaaS and tech companies, working remotely with clients worldwide.
Every great brand starts as a cygnet.
Enquire
Ready to take flight?
Tell us a little about your business and what's not working. We reply to every enquiry within two working days.
info@cygnetrevenue.com